louis vuitton presents SS24 scorching air balloon present
Throughout Paris Style Week, Louis Vuitton unveiled its Girls’s Spring-Summer time 2024 Present in opposition to a fascinating scorching air balloon-inspired backdrop. Designed to seize the essence of the French Maison’s ardour for journey, the set up envisioned by James Chinlund and realized by Penique Productions enveloped your complete Champs-Élysées retailer in shiny orange plastic sheets. This dynamic set design supplied a vibrant canvas for Nicolas Ghesquière’s SS24 assortment, that includes a mix of graphic stripes and stylish motifs.
the recent air balloon-inspired set up | all pictures courtesy of Louis Vuitton
louis vuitton present evokes a way of journey
For the third time, Louis Vuitton artistic director Nicolas Ghesquière (discover extra here) labored with manufacturing designer, James Chinlund (discover extra here) who conceptualized the present scenography in collaboration with Spanish manufacturing company, Penique (discover extra here). Penique focuses on ephemeral installations, notably an inflatable balloon-like construction created from Low-Density Polyethylene which grows and expands to fill the area and rework it with a brand new gentle, a brand new texture, and a brand new monochrome shade. Chinlund has additionally developed globular chandelier lighting to light up the area. On this dreamlike set up, attendees are invited to immerse themselves within the heat glow of summer season daylight that envelops your complete set.
The most recent assortment of Louis Vuitton (discover extra here) conveys a way of weightlessness, with clothes that evoke the sleek billow of sails. The outfits on show exude a spirit of journey, becoming into the idea of the recent air balloon. This adventurous assortment by Nicolas Ghesquière performs with layered volumes to create ethereal silhouettes and tailor-made ensembles, every embracing a unique aspect of femininity, defying typical eras and costume codes, and mixing silhouettes and wardrobes spanning from the Fifties to the ’80s, with occasional nods to the nineteenth century.
James Chinlund envisioned an ethereal area cocooned inside billowing sheets crafted by Penique Productions
on this dreamlike set up, attendees are invited to immerse themselves within the heat glow of summer season daylight
Nicolas Ghesquière commissioned James Chinlund to create a catwalk that will give the sensation of being in a scorching air balloon
