louis vuitton presents SS24 scorching air balloon present
Throughout Paris Style Week, Louis Vuitton unveiled its Ladies’s Spring-Summer time 2024 Present in opposition to a charming scorching air balloon-inspired backdrop. Designed to seize the essence of the French Maison’s ardour for journey, the set up envisioned by James Chinlund and realized by Penique Productions enveloped your complete Champs-Élysées retailer in vibrant orange plastic sheets. This dynamic set design offered a vibrant canvas for Nicolas Ghesquière’s SS24 assortment, that includes a mix of graphic stripes and stylish motifs.
the new air balloon-inspired set up | all photos courtesy of Louis Vuitton
louis vuitton present evokes a way of journey
For the third time, Louis Vuitton artistic director Nicolas Ghesquière (discover extra here) labored with manufacturing designer, James Chinlund (discover extra here) who conceptualized the present scenography in collaboration with Spanish manufacturing company, Penique (discover extra here). Penique focuses on ephemeral installations, notably an inflatable balloon-like construction constituted of Low-Density Polyethylene which grows and expands to fill the house and rework it with a brand new mild, a brand new texture, and a brand new monochrome colour. Chinlund has additionally developed globular chandelier lighting to light up the house. On this dreamlike set up, attendees are invited to immerse themselves within the heat glow of summer time daylight that envelops your complete set.
The newest assortment of Louis Vuitton (discover extra here) conveys a way of weightlessness, with clothes that evoke the swish billow of sails. The outfits on show exude a spirit of journey, becoming into the idea of the new air balloon. This adventurous assortment by Nicolas Ghesquière performs with layered volumes to create ethereal silhouettes and tailor-made ensembles, every embracing a unique aspect of femininity, defying standard eras and gown codes, and mixing silhouettes and wardrobes spanning from the Fifties to the ’80s, with occasional nods to the nineteenth century.
James Chinlund envisioned an ethereal house cocooned inside billowing sheets crafted by Penique Productions
on this dreamlike set up, attendees are invited to immerse themselves within the heat glow of summer time daylight
Nicolas Ghesquière commissioned James Chinlund to create a catwalk that might give the sensation of being in a scorching air balloon
