Costs for many luxurious luggage surged throughout or after COVID-19, however Hermès was an exception, as 2020 was the one yr with out a worth enhance. Nevertheless, how did the pricing for Hermès’s hottest merchandise, the enduring Hermès Birkin bag, change? And what are the Hermès pricing traits try to be conscious of?
Let’s deal with the elephant within the room head-on. Even in case you are a long-time Hermès aficionado who is ready to afford a Birkin, buying one at a boutique presents greater than a problem as a result of Hermes leather-based items shopping for coverage. Furthermore, resale costs usually are not immediately correlated with the official retail costs.
Thus, the worth historical past of an Hermes Birkin bag that we’ll analyze on this article serves as a reference level for all luxurious lovers and Hermes collectors on the market. Apart from, there’s a million-dollar query: as different luxurious manufacturers have spiked their costs (think about the Chanel Flap pricing, which, after a sequence of will increase, now matches the worth ranges of the Birkin), has Hermès elevated costs for his or her signature luggage too? And will we anticipate important Birkin worth will increase sooner or later?
picture credit score: @dssaaksss
All through current years, Hermès has applied steeper worth increments for its merchandise, a shift from the historic annual enhance ranging between 0-4%. The impression of the COVID-19 pandemic was additionally important, undoubtedly inflicting reductions in Birkin’s manufacturing ranges and heightened prices. Throughout the peak of the pandemic in 2020 and 2021, in contrast to most luxury bag brands, Hermès restrained its worth will increase for the Birkin luggage. Beginning in 2022, there was a noticeable recalibration in European pricing that aimed to stability the scales considerably, though it didn’t fully take away the incentives for non-European vacationers buying the luxurious gadgets.

Our bag fanatic workforce has carried a complete analysis to compile an outline of the pricing for Hermès Birkin 25 and 30 fashions in Togo leather-based, masking their market worth evolution during the last 5 years throughout each the US and European markets.
These tables present a transparent overview of the worth modifications and the yearly share enhance for each the Birkin 25 Togo and Birkin 30 Togo over time from 2019 to 2025.
Birkin Pricing Pattern within the US

Listed here are two tables representing the worth traits of the Birkin 25 bag in Togo leather-based and Birkin 30 bag in Togo leather-based, together with their yearly share will increase.
Birkin 25 Value Pattern in USD
When noticed over a span of 5 years, there’s a discernible disparity within the share enhance of Birkin costs between the EU and the U.S. Initially, in 2019, the worth of a Birkin 25 within the U.S. was $9,850, which escalated to $11,400 immediately – marking a 15.7% rise over this era.
Virtually all of this worth progress is attributable to a single Hermès worth enhance in 2024. Nevertheless, the desk signifies that Hermès hasn’t considerably adjusted their costs for inflation not too long ago. This implies one factor: the following worth enhance is more likely to be substantial.
12 months | Value (USD) | Yearly % Enhance |
---|---|---|
2019 | $9,850 | 0% |
2020 | $9,850 | 0% |
2021 | $9,850 | 0% |
2022 | $10,100 | 2.5% |
2023 | $10,400 | 2.9% |
2024 | $11,400 | 9.6% |
2025 | TBD | TBD |
Birkin 30 Togo Pricing Pattern (USD)
Listed here are two tables highlighting the USD and EUR costs individually, together with their respective yearly share will increase.
The worth trajectory for the Birkin 30 mirrored the sample of the Birkin 25 worth enhance, with a 14.6% enhance over the identical timeframe.

12 months | Value USD | Yearly % Enhance |
---|---|---|
2019 | $10,900 | 0% |
2020 | $11,000 | 0.9% |
2021 | $11,000 | 0% |
2022 | $11,300 | 2.7% |
2023 | $11,600 | 2.6% |
2024 | $12,500 | 7.7% |
2025 | TBD | TBD |
Out of the triad of luxurious bag manufacturers, Hermes has secured its place because the model with the smallest worth will increase, no less than within the US. Not solely did they keep away from worth will increase for his or her items all through the pandemic, however as quickly as COVID was gone, they did not rush to reap the income. Their US worth will increase from 2022 to 2024 did not exceed 8%, which is modest and cheap.
Throughout this era, the B30 worth elevated by
Birkin Pricing Pattern in Europe
Alright, so the worth will increase within the US have been reasonable to date. What in regards to the European worth will increase? We’ve all heard that French luxurious bag manufacturers are cheaper in Europe. Does this nonetheless maintain water?
Birkin 25 Value Pattern in EUR
In Europe, nevertheless, Birkin pricing elevated rather more sharply over the six yr time interval. Two steep will increase in 2022 and in 2023 contributed to this spike so much.
In 2022, Hermès applied important worth changes throughout the European marketplace for their esteemed Birkin luggage, with a very notable distinction compared to the US changes. The B25 mannequin, a extremely coveted dimension amongst style fans, skilled an 8.8% enhance in Europe, starkly contrasting with a modest 2.5% rise within the US. This pattern of considerable worth escalations for the B25 in Europe continued into 2023, with a rise of 8.7%, additional emphasizing the financial discrepancies between the European and US markets for these luxurious gadgets.
Inside 6 years, the worth of a Birkin 25 in Togo leather-based has elevated from €6,600 to €8,600, which leads to a 30% enhance.
12 months | Value (€) | Yearly % Enhance |
---|---|---|
2019 | €6,600 | 0% |
2020 | €6,800 | 3% |
2021 | €6,800 | 0% |
2022 | €7,400 | 8.8% |
2023 | €8,050 | 8.7% |
2024 | €8,600 | 6.8% |
2025 | TBD | TBD |
Birkin 30 Value pattern in EU
The Birkin 30 worth elevated by virtually 25% throughout the identical interval.

12 months | Value € | Yearly % Enhance |
---|---|---|
2019 | €7,550 | 0% |
2020 | €7,750 | 2.6% |
2021 | €7,750 | 0% |
2022 | €8,150 | 5.1% |
2023 | €8,900 | 9.2% |
2024 | €9,400 | 5.6% |
2025 | TBD | TBD |
In 2022, European costs for the B30 surged by 5.1%, almost double the two.5% enhance seen within the US. The following yr solidified this sample, with European hikes reaching 9.2% for the B30, in comparison with a relatively slight 2.6% increment within the US. These consecutive years of pronounced worth will increase for each the B25 and B30 fashions in Europe versus the US underscore the various market dynamics and pricing methods employed by Hermès throughout totally different areas.
Are Birkins Nonetheless Cheaper in Europe in comparison with the US?

Though the worth changes within the present market are unavoidable, the fee distinction between Europe and the US is anticipated to stay. Opposite to Chanel’s technique of worldwide worth equalization, Hermès, in the intervening time, opts to maintain costs extra favorable in France and Europe, the place its foremost manufacturing bases lie.
Let’s check out the worth comparability of the Birkin 30 between the US and Europe.
Buying this iconic purse within the US will set you again no less than $12,500, plus there’s gross sales tax, which is on common 5%. That makes the acquisition complete near $13,125.
Throughout the Atlantic, the worth tag reads €9,400, assuming you are fortunate when challenged with securing a leather-based appointment and receiving a proposal at a boutique—a feat simpler mentioned than achieved.
Realistically, the possibility of buying a Birkin 30 immediately from a boutique could seem slim. Nevertheless, on the off probability that you simply do handle to buy one in Europe, you are a worth roughly equal to $10,430, primarily based on present change charges.
However that is not the entire story. As a non-EU citizen, the potential for a VAT refund provides one other layer of financial savings. Whereas the precise refund varies by nation, usually ranging between 10 to 14%, this might successfully decrease your remaining worth to round $9,500.

On this hypothetical but optimistic situation, opting to buy the bag in Europe might lead to financial savings of no less than $3,625 in comparison with shopping for it within the US.
Not unhealthy, proper? That would purchase you a flight and a pleasant lodge.
Finally, for People, shopping for Birkins in Europe nonetheless gives monetary advantages. Nevertheless, the true problem stays in securing a leather-based appointment and acquiring a proposal for the bag.
Will Hermes Birkin Costs Proceed to Rise?
Predicting the long run pricing traits of Birkin luggage includes a deep dive into a number of elements.

Initially, there’s demand, Tens of millions of individuals world wide nonetheless put a Birkin on the pedestal as the final word standing image. Proudly owning a Birkin nonetheless has its attract, and there isn’t any indication that it should change quickly.
Second, there’s nonetheless inflation charges. In our different article on the three hottest luxurious manufacturers, Hermes, Chanel and Louis Vuitton, we dived into the worth will increase for the enduring luggage. Seems, Birkin’s worth enhance is barely noticeable in comparison with different designer manufacturers. As an example, Chanel has risen its Flap costs by 86% in 5 years!
The cumulative official inflation charge within the US from 2019 to 2024 is 21%. Because of this if an merchandise value $1,000 in 2019, and its worth had been adjusted for the inflation charge annually, by 2024 it might value $1,210.

Supplied Hermes Birkin 25 worth is 15.7% up and Hermes 30 bag worth is 15% up, Hermes worth enhance is decrease than the official inflation. Here is what this implies: we’ll positively witness one other important worth enhance in 2025. Though in line with Hermès, future pricing changes will probably be influenced primarily by inflation and manufacturing prices, it is apparent that the costs have not been totally adjusted in comparison with different manufacturers.
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