Celebrating Louis Vuitton’s Legacy in New York
Louis Vuitton is formally opening its new 57th Avenue retail area, merges vogue, tradition, and hospitality. Quickly positioned at 6 East 57th Avenue whereas its fifth Avenue flagship undergoes renovation, this retailer provides New Yorkers a multi-faceted procuring expertise. That includes an unique assortment of things, a café, and a chocolate store, the shop will showcase Louis Vuitton’s heritage inside sculptural interiors designed in collaboration with Shohei Shigematsu of OMA.
Louis Vuitton’s long-standing connection to New York dates again to 1898 when the Home started promoting its merchandise within the U.S. The model opened its first standalone retailer in New York Metropolis on 57th Avenue in 1980. Now, this new 57th Avenue location continues the model’s custom of mixing ‘French artwork de vivre’ with New York’s metropolitan vitality. The shop opens on November fifteenth, 2024 to change into the most important Louis Vuitton area within the United States.
photographs © Louis Vuitton
a towering atrium of hovering sculptures
Positioned close to the Fifth Avenue and 57th Avenue nook, the Louis Vuitton retailer occupies a landmark Artwork Deco constructing identified for its massive arched home windows. The facade showcases a carousel-themed vacation design, with a ground-level exhibit highlighting shifting carousel animals beneath a towering arched transom window. That is framed by a grand giraffe and ostrich, all set towards a glittering backdrop of lights formed like monogram flowers.
The shop’s inside introduces guests to a grand atrium. Designed in collaboration with designer Shohei Shigematsu of architecture studio OMA, this set up brings the French brand’s trunk-making heritage to life within the type of towering sculptures. Every of the 4 towers rises sixteen meters. Iconic Courrier Lozine 90 trunks are stacked and aligned to kind twisting, zigzagging buildings. Supplies like Monogram canvas and metallic finishes deliver out Louis Vuitton’s iconic designs.
The atrium provides extra than simply towering trunks; a 16-meter-high wall made from mirrored Louis Vuitton luggage creates a sculptural architectural function. This wall, constructed from rows of alternating Keepall and Speedy luggage, provides rhythm and motion to the shop’s design. Alongside, outsized murals show the patterns of Yayoi Kusama and Takashi Murakami, nodding to the model’s collaborations and its ongoing reinterpretation of basic motifs.
interiors embody repurposed furnishings and domestically sourced art work
A 5-Flooring Exploration of Louis Vuitton
Throughout 4 of the 5 flooring, every part opens up into the central atrium, permitting pure gentle and an open, ethereal really feel. Louis Vuitton’s dedication to sustainability is seen within the retailer’s design selections. Furnishings from the earlier location has been repurposed right here, whereas newly curated items embody collectible classic and fashionable designs from famous creators like Carlo Mollino and Charlotte Perriand. Art work by American and NYC-based artists, resembling Todd Eberle and Caio Fonseca, provides an area contact to the interiors, bridging luxurious and a way of place.
The shop’s format dedicates every ground to particular Louis Vuitton classes. The primary ground options an intensive choice of leather-based items, together with luggage, equipment, and journey gadgets, with on-site artisans for personalization. The second ground presents the ladies’s assortment, whereas the third ground is devoted to the lads’s line. The fifth ground provides personal lounges and showcases the Artwork de la Desk and Objets Nomades collections. This ground additionally contains an unique “secret room,” the place excessive jewellery and timepieces are displayed in a loft-inspired setting.
the shop’s fourth ground contains Le Café Louis Vuitton, a café and library with books curated by Ian Luna
a fusion of tradition and delicacies
On the fourth ground, guests encounter Le Café Louis Vuitton, a café and library idea. Designed with a heat, loft-inspired environment, the café options wall-to-wall books curated by editor Ian Luna, with a deal with New York artists and themes. Cabinets show about 650 titles, together with alternatives from Louis Vuitton Editions, reflecting artwork, structure, and vogue.
Louis Vuitton brings the culinary experience of French cooks Arnaud Donckele and Maxime Frédéric to New York in a means that’s refined however approachable. Collaborating with native cooks Christophe Bellanca and Mary George, the café provides an creative menu of luxurious snacks, from truffle raviolis embossed with the flower Monogram to Damier-patterned tartlets. This idea will deliver an off-the-cuff but subtle eating expertise with French and New York influences.
a grand atrium hosts a singular set up of sixteen-meter-high trunk towers
every ground is devoted to a selected class, from leather-based items to menswear
For chocolate lovers, Le Chocolat Maxime Frédéric debuts its first U.S. location right here, providing signature goodies crafted by Frédéric’s staff in Paris. From basic chocolate bars to playful creations just like the Vivienne on a Malle, this chocolate line incorporates premium substances sourced from France, Vietnam, and past. Every bit celebrates Louis Vuitton’s meticulous consideration to element and excessive requirements in high quality and taste.
To rejoice this retailer opening, Louis Vuitton introduces a capsule assortment impressed by New York Metropolis’s iconic type. Highlights embody the Neverfull Inside Out in a taxi-yellow shade, a Speedy Gentle bag with vibrant tags, and the Capucines, paneled with skyscraper motifs. The lads’s assortment options items impressed by the town’s license plates, bringing in a nod to Louis Vuitton’s heritage with the playful phrase, ‘LV since 1854.’
